Meet Cora Slocum, a four-year-old with Down syndrome.
Cora is featured in footwear brand Livie & Luca’s Fall 2015 back to school ads.
Livie & Luca teamed up with Changing The Face of Beauty, a nonprofit that fights for equal representation of people with disabilities in media and advertising.
Cora was recruited along with other kids for #ImGoingBackToSchoolToo, a campaign that seeks visibility for young people with disabilities.
Roughly 13% of kids that are going back to school have a disability.
“People living with a disability make up the largest minority in the world yet the least represented in the general media and advertising,” Katie Driscoll, the president and founder of Changing the Face of Beauty, tells BuzzFeed Life. And this needs to change.
Cora was such a natural in front of the camera, Livie & Luca is working with her again for their spring/summer 2016 catalog.
“We want any child to be able to see our ads and see a reflection of themselves,” Allison Charvat, marketing and communications manager for Livie & Luca, tells BuzzFeed Life. “All children should feel seen and be celebrated.”
They hope to provide a more beautiful representation of kids going back to school today.
“What’s been most inspiring is hearing from people who are overjoyed at seeing their child, family member, or friend in Cora and all of the other models that are the face of this campaign,” Charvat says. What can we say? Just doing the Lord’s work.